Understanding behaviour
After working with clients for so long, I wanted to understand behaviour change more deeply and to see what neuroscience actually says about it. Studying the free energy principle gave me a stronger appreciation for how much our experiences and environments shape the way we think, act, and respond. It also reinforced something I see in coaching every day: people are far more likely to change when they have the right coach, the right community, and the right environment around them. To me, motivation is shaped far more by lived experience than by willpower alone.
behaviour change
neuroscience
community matters